For the elderly, memories are an important source of joy, pleasure, and can give a sense of security. Films, TV programs, and music from earlier times are proven effective means to keep those memories alive or bring them back to life. Unfortunately, the entertainment offerings no longer cater to the needs of those who are of age: today's entertainment often doesn't align with their interests, and entertainment from their own time is often difficult to find, especially if you're not adept at searching the internet.
To accomodate for this target audience we developed an immersive 360 experience called "De Huiskamer van Toen,". A roadshow that took “De Huiskamer van Toen” to various senior care facilities to evoke nostalgia and stimulate memory recall. Participants were invited to enter “De Huiskamer van Toen”, a specially designed booth resembling a 1950s living room. Once inside, they were presented with a 360 animation featuring archival video footage of significant events such as; the first landing on the moon, cultural touches like performances from Andre van Duin, Ome Willem, or historic sports victories such as the Netherlands' World Cup win, and cherished traditions like the Elfstedentocht.
As a key member of the EMEA Marketing Production team, I was leading the operational and production launch strategy of global marketing campaigns originating out of EMEA. I’ve worked on several launches for the Italian and German market, my responsibilities included:
Lead global x-functional communications, ensuring effective exchange of campaign and asset information
Define and manage global campaign launch strategy and operations leaning in to efficiency and scale whilst ad hoc troubleshooting & campaign specific workflow adaption to ensure excellent campaign delivery
Align to global campaign stakeholders to enable successful x-functional marketing campaigns delivery
Define creative, development and production timelines & strategies for global campaign assets
Work closely with internal and external production teams/agencies (AV, Digital, Print) and oversee timelines, production and operations while ensuring excellent creative execution for global asset rollouts
Oversee large volumes of asset rollout, production, localisation, delivery & launch
Optimise global creative production workflows and operational structures for/with x-functional teams such as content, marketing, creative, (post)production & marketing production teams
Partner with internal teams to optimise supporting tools and systems
As a celebration of diversity and inclusion, Netflix hosted a special Orange is the New Black Gay Pride event in Poland (Poznan) where attendees could embrace their love for the show and the LGBTQ+ community.
At our spot, guests had the opportunity to get their very own tattoo set featuring iconic characters from Orange is the New Black. Whether it's embracing the strength of Piper Chapman or the resilience of Sophia Burset, our tattoo sets allowed attendees to proudly showcase their support for the LGBTQ+ community while honoring their favorite characters from the show.
My responsibilities included: the overall project management, budget and scoping, agency guidance and development + delivery of the 360 marketing campaign assets. From briefing the agency to guiding them through production and the actual event itself where we delivered an unforgettable experience for our audience.
This campaign wasn't just about promoting a TV show—it was about creating a space where people could come together, celebrate diversity, and show their support for the LGBTQ+ community.
Highlighting the power of a hybrid car within the renowned Porsche brand presents a unique challenge, as the focus shifts from traditional horsepower to kilowatts. To provide a tangible demonstration of the formidable power of the Porsche Cayenne Hybrid, together with Porsche we reconstructed an entire engine using electrical appliances. This innovative project resulted in the creation of a fully functional engine, showcasing the impressive power output equivalent to that of the Cayenne Hybrid, boasting 306 kW.
The reconstructed engine became the centerpiece of engaging events, featured at AutoRAI, where attendees had the opportunity to experience its capabilities firsthand. In the lead-up to the Cayenne Hybrid's release, Porsche strategically utilized their social media channels to generate excitement and anticipation among enthusiasts.
My responsabilites included: overall project- and accountmanagement, budgetting and scoping, guiding and producting the RTV production, providing guidance throughout the construction of the actual engine and managing third parties. The project's deliverables included a comprehensive social media campaign, teaser video, making-of documentary, Hero video, the fully constructed Porsche engine itself, and a print campaign.
Altered Carbon is a Netflix original series based on Richard K. Morgan's novel, which immerses viewers in a futuristic world where consciousness can be transferred between bodies, known as "sleeves," and death becomes a relative concept.
To introduce and promote this series, we organised a pop-up event in Warsaw where attendees could explore and "purchase" their new bodies, known as sleeves. The event was led by Marta Ziółek, a renowned Polish choreographer who provided choreography support.
My responsibilities included: the overall project management, budget and scoping, agency guidance and development of the 360 campaign. From briefing the agency to guiding them through production and the actual event itself.
To generate excitement for the Season 2 launch of Stranger Things, we organised an exclusive screening in Warsaw's city center. Positioned at a designated location, locked bicycles awaited attendees. Unlocking these bikes required a specific code, obtainable by successfully solving a series of riddles posted on social media in the days leading up to the event. Only a fortunate few, and those who swiftly cracked the clues, could access the bikes.
Once unlocked, the winners embarked on a unique journey through Warsaw, where they experienced a ghost ride inspired by the eerie world of Stranger Things. The route led them to the final destination: the Upside Down and the recreated living room of the Byers house. The winners enjoyed an exclusive screening of the first episode of the new season, creating a memorable and immersive experience for fans of the show.
My responsibilities included: scoping, budgeting, briefing and guiding the agency from concept to production, the creation of marketing assets and productional tasks leading up to the event.
For the 2016 Olympics, I led a cross-category project for Nike, focusing on the Basketball, Football, and Running category to launch right before the Rio 2016 Games. The campaign commenced with the "Listen up Babies" teaser TV commercial, serving as a rallying call to aspiring young talents worldwide. This was followed by the 2:30-minute TV spot "Unlimited You," featuring a diverse array of Nike athletes, and “Athlete RAW stories”; highlighting real individuals and their journeys as a prelude to the events in Rio de Janeiro.
To amplify the campaign's reach, a strategic mix of online media assets, digital and traditional outdoor advertisements, station takeovers, and Snapchat ads were deployed.
My responsibilities included: the adaptation of all audiovisual assets across seven Western European countries—Spain, Italy, France, Germany, the UK, Netherlands. I managed the rollout across territories, collaborating closely with multidisciplinary teams within Nike to maintain coherence in content and execution.
Additionally, I oversaw the agency relationship, including drafting briefs, ensuring asset quality, and managing the production process encompassing audiovisual, online media, and outdoor advertising, from inception to completion. Throughout the campaign, I monitored assets and performance, collaborating with the media team to optimise strategies for maximum impact.
When a new Porsche model is launched, anticipation and excitement reach new heights among enthusiasts who eagerly await the chance to own one of these iconic vehicles. In the Porsche Blindtrade campaign, participants were presented with a unique challenge: would they be willing to trade their current vehicle blindly for a Porsche, without knowledge of its specific model?
Spanning a duration of three weeks and featuring a total of ten reveals, the campaign invited individuals to exchange their cars for the mysterious Porsche. Each reveal, occurring every two days, unveiled additional aspects of the vehicle. Notably, participants who acted swiftly had increased opportunities to win the coveted Porsche, later revealed to be the Macan model.
The teaser period and pre-subscription phase generated significant traction, with an astounding 2000 cars relinquished for trade within the first moments of the campaign launch. Furthermore, the campaign's updates were strategically shared across Porsche's social media platforms, including Facebook and Twitter, and teased through targeted LinkedIn banners, as well as through print advertisements in respected publications such as Algemeen Dagblad and NRC.
My responsibilities included: overall project and account management, overseeing all aspects of the campaign. This involved strategic budgeting, planning, scoping and managing third parties. From initial client briefings to the development and production of marketing assets, as well as the coordination of campaign site production, I ensured seamless coordination at every stage. The pinnacle of the campaign was the highly anticipated reveal moment for the winner, graced by none other than our former Prime Minister, Jan Peter Balkenende.