As a key member of the EMEA Marketing Production team, I was leading the operational and production launch strategy of global marketing campaigns originating out of EMEA. I’ve worked on several launches for the Italian and German market, my responsibilities included:

• Lead global x-functional communications, ensuring effective exchange of campaign and asset information

• Define and manage global campaign launch strategy and operations leaning in to efficiency and scale whilst ad hoc troubleshooting & campaign specific workflow adaption to ensure excellent campaign delivery

• Align to global campaign stakeholders to enable successful x-functional marketing campaigns delivery

• Define creative, development and production timelines & strategies for global campaign assets

• Work closely with internal and external production teams/agencies (AV, Digital, Print) and oversee timelines, production and operations while ensuring excellent creative execution for global asset rollouts

• Oversee large volumes of asset rollout, production, localisation, delivery & launch

• Optimise global creative production workflows and operational structures for/with x-functional teams such as content, marketing, creative, (post)production & marketing production teams

• Partner with internal teams to optimise supporting tools and systems