For the 2016 Olympics, I led a cross-category project for Nike, focusing on the Basketball, Football, and Running category to launch right before the Rio 2016 Games. The campaign commenced with the "Listen up Babies" teaser TV commercial, serving as a rallying call to aspiring young talents worldwide. This was followed by the 2:30-minute TV spot "Unlimited You," featuring a diverse array of Nike athletes, and “Athlete RAW stories”; highlighting real individuals and their journeys as a prelude to the events in Rio de Janeiro.

To amplify the campaign's reach, a strategic mix of online media assets, digital and traditional outdoor advertisements, station takeovers, and Snapchat ads were deployed.

My responsibilities included: the adaptation of all audiovisual assets across seven Western European countries—Spain, Italy, France, Germany, the UK, Netherlands. I managed the rollout across territories, collaborating closely with multidisciplinary teams within Nike to maintain coherence in content and execution.

Additionally, I oversaw the agency relationship, including drafting briefs, ensuring asset quality, and managing the production process encompassing audiovisual, online media, and outdoor advertising, from inception to completion. Throughout the campaign, I monitored assets and performance, collaborating with the media team to optimise strategies for maximum impact.