As a celebration of diversity and inclusion, Netflix hosted a special Orange is the New Black Gay Pride event in Poland (Poznan) where attendees could embrace their love for the show and the LGBTQ+ community.

At our spot, guests had the opportunity to get their very own tattoo set featuring iconic characters from Orange is the New Black. Whether it's embracing the strength of Piper Chapman or the resilience of Sophia Burset, our tattoo sets allowed attendees to proudly showcase their support for the LGBTQ+ community while honoring their favorite characters from the show.

My responsibilities included: the overall project management, budget and scoping, agency guidance and development + delivery of the 360 marketing campaign assets. From briefing the agency to guiding them through production and the actual event itself where we delivered an unforgettable experience for our audience.

This campaign wasn't just about promoting a TV show—it was about creating a space where people could come together, celebrate diversity, and show their support for the LGBTQ+ community.