When a new Porsche model is launched, anticipation and excitement reach new heights among enthusiasts who eagerly await the chance to own one of these iconic vehicles. In the Porsche Blindtrade campaign, participants were presented with a unique challenge: would they be willing to trade their current vehicle blindly for a Porsche, without knowledge of its specific model?

Spanning a duration of three weeks and featuring a total of ten reveals, the campaign invited individuals to exchange their cars for the mysterious Porsche. Each reveal, occurring every two days, unveiled additional aspects of the vehicle. Notably, participants who acted swiftly had increased opportunities to win the coveted Porsche, later revealed to be the Macan model.

The teaser period and pre-subscription phase generated significant traction, with an astounding 2000 cars relinquished for trade within the first moments of the campaign launch. Furthermore, the campaign's updates were strategically shared across Porsche's social media platforms, including Facebook and Twitter, and teased through targeted LinkedIn banners, as well as through print advertisements in respected publications such as Algemeen Dagblad and NRC.

My responsibilities included: overall project and account management, overseeing all aspects of the campaign. This involved strategic budgeting, planning, scoping and managing third parties. From initial client briefings to the development and production of marketing assets, as well as the coordination of campaign site production, I ensured seamless coordination at every stage. The pinnacle of the campaign was the highly anticipated reveal moment for the winner, graced by none other than our former Prime Minister, Jan Peter Balkenende.