Highlighting the power of a hybrid car within the renowned Porsche brand presents a unique challenge, as the focus shifts from traditional horsepower to kilowatts. To provide a tangible demonstration of the formidable power of the Porsche Cayenne Hybrid, together with Porsche we reconstructed an entire engine using electrical appliances. This innovative project resulted in the creation of a fully functional engine, showcasing the impressive power output equivalent to that of the Cayenne Hybrid, boasting 306 kW.

The reconstructed engine became the centerpiece of engaging events, featured at AutoRAI, where attendees had the opportunity to experience its capabilities firsthand. In the lead-up to the Cayenne Hybrid's release, Porsche strategically utilized their social media channels to generate excitement and anticipation among enthusiasts.

My responsabilites included: overall project- and accountmanagement, budgetting and scoping, guiding and producting the RTV production, providing guidance throughout the construction of the actual engine and managing third parties. The project's deliverables included a comprehensive social media campaign, teaser video, making-of documentary, Hero video, the fully constructed Porsche engine itself, and a print campaign.