To generate excitement for the Season 2 launch of Stranger Things, we organised an exclusive screening in Warsaw's city center. Positioned at a designated location, locked bicycles awaited attendees. Unlocking these bikes required a specific code, obtainable by successfully solving a series of riddles posted on social media in the days leading up to the event. Only a fortunate few, and those who swiftly cracked the clues, could access the bikes.

Once unlocked, the winners embarked on a unique journey through Warsaw, where they experienced a ghost ride inspired by the eerie world of Stranger Things. The route led them to the final destination: the Upside Down and the recreated living room of the Byers house. The winners enjoyed an exclusive screening of the first episode of the new season, creating a memorable and immersive experience for fans of the show.

My responsibilities included: scoping, budgeting, briefing and guiding the agency from concept to production, the creation of marketing assets and productional tasks leading up to the event.